At-A-Glance
To support Sperta’s launch as a B2B decision engine platform, I led the brand and website strategy to translate complex technical capabilities into a clear, trustworthy, and differentiated digital presence.
The outcome was a scalable, developer-friendly Webflow site that enhanced credibility with fintech clients and accelerated early-stage sales conversations.
My contribution
1.
Customer Insights & Ideation: Uncovering & translating valuable insights into actionable features that align with customer behaviors and motivations.
2.
Experience Strategy & Vision: Created frameworks, prototypes, and communicated a clear vision to align stakeholders, facilitating decision-making processes.
3.
Planning & Scope Definition: Balanced customer goals with business objectives, prioritized features for successful launches and future iterations with PM
4.
Design Execution & Validation: Developed design handovers, and build and maintain design system.
