Branding

Sperta

Overview

Designing a Enterprise website for Sperta Rules Engine Platform

At-A-Glance

A global end-to-end rules engine platform that helps data analysts in banks and fintechs automate and manage decisions for safer and more efficient onboarding, fraud monitoring, risk management and beyond.

My contribution

1.

Customer Insights & Ideation: Uncovering & translating valuable insights into actionable features that align with customer behaviors and motivations.

2.

Experience Strategy & Vision: Created frameworks, prototypes, and communicated a clear vision to align stakeholders, facilitating decision-making processes.

3.

Planning & Scope Definition: Balanced customer goals with business objectives, prioritized features for successful launches and future iterations with PM

4.

Design Execution & Validation: Developed design handovers, and build and maintain design system.

My Role

Brand Strategy
Brand Design
Brand Guidelines

Team

Product Manager x1
Product Designer x1
Brand Designer x1

Timeline

San Francisco
Jan. 2022 – April 2022

Tool

Figma
Webflow

A company that does not just provide high-quality software development services but goes beyond.
For Sperta, the observance of the methodology and its modernization according to the evolution of times and technologies plays a crucial role in achieving the desired result.